As a student of Google Digital Marketing & E-commerce Professional Certificate program I have obtained some valuable skills:

• Capture web analytics data with Google Analytics
• Communicate key metrics and findings
• Create A/B tests to improve user experience and conversion
• Document marketing strategies and processes
• Analyze campaign data
• Crafted and reviewed emails with Mailchimp
• Segmented email lists by geography, psychographic characteristics, demographic data, and behavioral data
• Organized stakeholder feedback for email campaigns
• Summarized email campaign results using Google Slides (or Microsoft PowerPoint)
• Created paid search, social media, and display ads
• Monitored Google Search results using Google Search Console 
• Used sort, filter, and pivot table capabilities in Google Sheets to analyze large datasets
• Created charts in Google Sheets to report on large datasets with data visualization 
• Familiar with the benefits of email marketing automation tools
• Eager to work on email marketing automation using Constant Contact
• Familiar with key differences managing ads on Google Ads and Microsoft Advertising platforms
• Created pivot tables in spreadsheets to visualize conversion trends in Google Analytics 
• Created charts in spreadsheets to visualize and report user session data
• Modified content elements to improve SEO and influence higher rankings 
• Added product listings to a Shopify store
• Evaluated the checkout process for an e-commerce store
• Considered budget for a seasonal marketing campaign
• etc…