Creative psychology

I was involved in a project “Creative Psychology” as a digital marketer. I started by defining my goals, understanding the target audience, and implementing the marketing principles and strategies.

The website URL is https://psychology.co.ua/

I was engaged in the following operations:

1. Website Content Management:
   • Product: psychological services and trainings.
   • Price: psychological help and counselling at a reasonable price
   • Form: responsive design of website pages
   • Promotion: the website was promoted through various channels, including social media, email marketing, and paid advertising. A consistent brand message was created.
2. Digital Marketing Strategies:
   • Search Engine Optimization (SEO):
     • Optimized the website for search engines with the focus on:
       • Content: Created valuable, relevant, and engaging content that answers users’ queries.
       • Keywords: Strategically used relevant keywords.
       • User Experience: Ensured fast load times and a positive browsing experience.
     • Built high-quality backlinks to improve your site’s authority.
   • Social Media Marketing:
     • Leveraged social platforms (Facebook, Instagram) to promote the website.
     • Shared valuable content, engaged with your audience, and built a community.
   • Content Marketing:
     • Developed a content plan. Regularly published blog posts, articles, videos, or infographics.
     • Addressed user pain points and provided solutions.
   • Paid Advertising:
     • Used platforms like Google Ads and Facebook social media ads to reach a wider audience.
     • Set a budget, target specific demographics, and tracked performance.
   • Email Marketing:
     • Collected email addresses from interested users.
     • Sent newsletters, updates, and personalized content.
   • Remarketing:
     • Targeted users who had previously visited the site.
     • Reminded them about offerings through display ads.
3. Measure and Optimize:
   • Used analytics tools (e.g., Google Analytics) to track website performance.
   • Monitoring metrics such as traffic, bounce rate, conversion rate, and engagement.
   • Continuously refining strategies based on data insights.

The bottom line is that a well-executed website marketing strategy can significantly impact online success of the project.